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Everybody’s a Consultant March 23, 2007

Posted by David Card in Media.

Apparently, you don’t even have to be a former low-paid hack for a large media company, you can just be an unemployed college student. This morning NPR’s latest piece on YouTube vs. the world staged an extensive interview with self-appointed YouTube campaign advisor, EmergencyCheese, for his take on the Obama vs Hillary 1984 videos. (Not long after a Forrester analyst’s YouTube comments, I have to add. I continue to wonder at the real marketing value of getting quoted, for all my own press-ho’ behavior.)

In ‘Cheese’s opinion, neither one was authentic. His own favorite is Dennis Kucinich’s response to his YouTube posted advice to appear more like “one of us.” Well, ‘Cheese, the proof’s in the ratings. As of right now, the anti-Hillary vid has been viewed over 3 million times on various YouTube postings, the lame Obama counter 400,000, and Kucinich’s personal response to you 4,900. Let’s see if your on-air plug does anything for his numbers.

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