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Video Rawks at Time Inc. Or Maybe Not March 27, 2007

Posted by David Card in Media.

As I type, Iwantmedia has these dueling story highlights, one after the other, atop its column (my emphasis):

Time Warner May Spin Off Publishing Business
Time Warner shares jumped Monday on hopes that the media giant might unlock value through restructuring, possibly by selling off its publishing unit. The publishing segment is said to dragging down growth because it lacks synergies with Time Warner’s “video centric businesses.”

Video to Get Star Billing at Time Inc.
Video will play a starring role in Time Inc.’s digital future, and the publisher sees itself in an ideal position to compete with networks by creating original content from its magazine brands. Says Time Inc. exec John Squires: “We can now compete with television for ad dollars.”

The Forbes.com story is based on the analysis of a single Wall Street stock shill analyst. The Mediapost story is based on listening to a Time Inc. sales pitch media briefing. I love Internet journalism.

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