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Fear, Hype, Insight. Yep, Talking About Google Again April 20, 2007

Posted by David Card in Media.
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In light of Google’s continuing spectacular results, I reviewed some of the coverage of its proposed acquisition of DoubleClick. Emily’s right, it’s agency and marketer (or even publisher) privacy that’s the big deal, not consumer privacy. Google’s self-proclaimed biggest customer, WPP’s chairman Martin Sorrell says he wants to ensure his client’s data is safe. And why do some people think buying a $300M ad-serving business “locks up” internet advertising from search through display to classifieds? That’s a little heavy on the hype. You can get better insights from a guy with a beer in his hand and a silly hat (read the post, then check out the home page). Owning an audience still matters.

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