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Alloy and Channel One: I’m Sure Some Interest Group will Howl April 24, 2007

Posted by David Card in Media.
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Alloy continues to be one of my favorite the most intriguing teen and young adult marketing and media companies out there. (And sometimes controversial.) Alloy — which sold off Delia’s a while ago — does all sorts of “non-traditional” marketing, including creating YA novels & movies, running an on-campus outdoor network, and now, the TV channel that feeds thousands of classrooms in middle and high schools.

    Manhattan-based Alloy Inc. said Monday that it will buy Channel One Communications from Primeda Inc. — its second acquisition in three days. Last week, the media company bought Frontline Marketing Inc. for $5.8 million.
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