Alloy and Channel One: I’m Sure Some Interest Group will Howl April 24, 2007Posted by David Card in Media.
Alloy continues to be one of
my favorite the most intriguing teen and young adult marketing and media companies out there. (And sometimes controversial.) Alloy — which sold off Delia’s a while ago — does all sorts of “non-traditional” marketing, including creating YA novels & movies, running an on-campus outdoor network, and now, the TV channel that feeds thousands of classrooms in middle and high schools.
- Manhattan-based Alloy Inc. said Monday that it will buy Channel One Communications from Primeda Inc. — its second acquisition in three days. Last week, the media company bought Frontline Marketing Inc. for $5.8 million.