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Summer Must Have’s, Courtesy of Product Placement Agency May 14, 2007

Posted by David Card in Media.
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Ogilvy PR’s B|W|R entertainment unit thinks it’s a good idea to post this on my blog. Who am I to argue? I’m certainly not cool enough to refer to any of the Jessica’s mentioned below as “Jess.”

    StarStyle Summer Must Have’s

    1 – The Mini Dress is a summer must have: They’re hip, they’re mod, they’re sexy. It’s this summer’s biggest and most versatile must have: the mini dress. Add flip flops for day and heels for night or try it in a punchy color like Cameron did on the Red Carpet. StarStyle tip: Keep hair and make up simple-give your legs the attention they deserve!

    2 – Metallic: Add a dash of glamour…to your feet! Jess Alba and Eva are flipping over metallic flip flops. Go from beach to night without having to change your shoes. Aren’t you glad it’s summer? StarStyle tip: When wearing gold pair it with green or white, silver looks best with black.

    3 – White: Nothing is a better match than a golden tan and a dash of white. J Lo and Katherine Heighl agree. Take white to a whole new level by wearing white head to toe, or simply adding white bangles or an oversized bag. StarStyle tip: A white clean buttondown is always fresh and never goes out of style!

    4 – Beach Wear-Celebs love a bright bikini! Maybe because this summer, bold is hot. Try something you typically wouldn’t: green, hot pink or yellow and you’ll be sure to make a statement on the beach. Jess Biel did…StarStyle tip: Mix and match your tops and bottoms-in size AND color!

    5 – Short Shorts: Who wears short shorts? Hollywood. If you want to look sexy yet casual this 4th of July, choose some Daisy Dukes (a ala Jess Simpson) or go a little more classic with a cuffed short (Charlize anyone?) Dress them up with heels and down with flip flops. StarStyle tip: please don’t go all Britney on us-cover up the top if you’re revealing the bottom.

Entertainment Media Works’ StarStyle.com does make some tentative connections between purchasing apparel and celebs, shows, and movies, even if the site is buggy and loaded with dead links. I’m not sure how firm the connection is between Showtime’s The Tudors and flowered shirts or ballerina cami tops, though, even after watching the video.

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