Interactive TV: Not Dead Yet! May 16, 2007Posted by David Card in Media.
Some howlers in the Journal’s coverage of NCTA hype on iTV ads:
- There is still another Web-like advantage for the new ad opportunities, said (president of media sales for Time Warner Cable Joan) Gillman. “The No. 1 value [advertisers] say is they get Internet-like data.”
That would be this Internet-like data? Seriously, it is kinda silly that over $65 billion a year is spent using 30 year old measurement and planning techniques.
- On the advertising end, it remains unclear what kind of messages will work best, just as there is little consensus about the most effective advertising for online-video advertising and other new marketing forms….Observers say cable companies and the companies that produce TV content are likely to work through the problem together. Cable operators have long-standing ties with the TV companies, unlike Internet companies, which are perceived as a threat to the traditional TV business model…