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Succumbing to Hollywood-Style Hype May 23, 2007

Posted by David Card in Media.

Well, it looked serious, though I said it wasn’t sustainable.

    During an investor conference call yesterday, Chief Executive August Busch IV said Bud.TV will “probably fade.” Data show the number of unique visitors to the site in March dropped 40% to 152,000 from the month earlier, according to comScore. Traffic to the site in April was so low it didn’t meet the threshold for measurability, the tracking service said.
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