Supporting the Internet Advertising Arms Race May 23, 2007Posted by David Card in Media.
Attention online publishers’ salesforces. Here are the slides you need for your next sales call. Yes, Jupiter surveys show adults spend as much time online as watching TV. Yes, adults under 35 spend more time online — in fact, 18 to 24 year-olds say they spend twice as much time online.
Needless to say, ad spending doesn’t quite match up with time spent. One problem with the argument: half that time online is spent in communications apps, which are less advertising-friendly. But heck, over 30% of TV viewing time is spent on DVDs or DVRs. Still, we’ve all got to learn how to do that integrated media/communications/marketing thing better. But you have your marching orders.