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Luckily, I’m All About High-Consideration Passion June 12, 2007

Posted by David Card in Media.
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Some tough love on corporate blogging from colleague Emily Riley. Fortunately, ours are all in fun!

    While 39 percent of social marketers plan to create a corporate blog in the coming year, only three percent of online consumers read blogs when researching products and services online. Marketers’ blogs must appeal to young brand advocates, creating an “insider’s community” that fosters brand loyalty…
    The practice works the best for products that take time for consumers to learn about or master, or products that instill a sense of passion in the consumer. Verticals that succeed with brand advocacy blogs include entertainment, financial services, health, consumer electronics, gaming, travel, automotive, and technology.
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