Yahoo Acquires Rivals June 20, 2007Posted by David Card in Media.
Yahoo has bought college sports site Rivals. Jupiter kinda liked Rivals way back when, but it’s pretty niche-y. It’s a site that uses a network of well-connected stringers to cover college sports, with a heavy emphasis on recruiting. Its content is mostly of interest to really rabid fans. Rivals always looked like a better match for somebody with a local sports cable network. You know, like Fox.
Needless to say, this was in the works way before Semel exited.