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Ride Those Viral Ponies July 2, 2007

Posted by David Card in Media.

Former Jup Gary Stein has some wise words on viral campaigns in ClickZ. It’s the same with hits in any other entertainment: you probably can’t predict ’em, but you can engineer your machine to ride ’em when they break. And this, on creative, seems on the money, too:

    …(The message) must generate either the pleasure of laughter, the shock of surprise, or the irritation of doubt. That’s pretty much it. You can combine them in exciting new ways…
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