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Mentioning Transformers, and I’m Not Even Talking About Product Placement July 9, 2007

Posted by David Card in Media.
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Yikes, perfume was bad enough, but now we’re subjected to CPG ads before the trailers in movie theaters. And I’m not talking Coke or Pepsi, I’m talking detergent. I saw two Unilever ads running back to back during the canned pre-trailer programming at two different theaters this weekend. All was one of ’em; I can’t remember the other. (I know it was Unilever because, while I may not retain messages, I look for copyright statements…)

These were before a schlockbuster, Transformers (hated it) and a horror movie, Joshua (nice play on Yuppie family fears). Targeting? Not so great. Is this a desperation attempt at clutter-busting ?

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