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A Wealth of Silly Data July 10, 2007

Posted by David Card in Media.

Lacking context, too. But heck, it’s Potter time.

I’m just snarking, this is a fun read. But I do wish there were more context. “$11.8 million has been spent by U.S. consumers on Harry Potter-licensed trademark cookies, candy and gum products since June 2002” — is that a big number? I sure don’t know. It doesn’t seem like much, but how much $$ did Baby Ruth generate in 1927?

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