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WSJ Potter Poll Update July 18, 2007

Posted by David Card in Media.

Early trends held up, with the early adopters gaining some ground:

When do you plan to start the new Harry Potter book?

The first day it’s out 47%
The first week 11%
The first month 4%
Once my kid is done with it 4%
When I get to it 7%
Never 27%

N = 1041

Whoa. Now that’s a franchise.

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