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Synergy Rulz, Dood July 30, 2007

Posted by David Card in Uncategorized.

At least some are attributing The Simpsons movie’s strong opening to that much-hyped, but rarely delivered bugaboo — cross-media synergy. Hey, I’m a believer. And I’m not the only one.

    The analysts I’m talking to attribute the film’s success to Fox’s omnipresent marketing (including Homer opening this week’s Tonight Show and earlier American Idol as well as that inspired 7-Eleven cross-promotion). Pic insiders have nothing but praise for the year-long marketing and distribution campaign which Fox orchestrated throughout the News Corp empire.
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