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Oh, and the Videos You Bought Won’t Work Anymore August 12, 2007

Posted by David Card in Media.

No wonder consumers are still a bit cautious about digital content. Not only is Google shutting down its fee-based video service, but stuff it sold won’t work anymore.

    As a valued Google user, we’re contacting you with some important information about the videos you’ve purchased or rented from Google Video….To fully account for the video purchases you made before July 18, 2007, we are providing you with a Google Checkout bonus for (the amount of videos you purchased) Your bonus expires in 60 days, and you can use it at the stores listed here:…

    After August 15, 2007, you will no longer be able to view your purchased or rented videos.

We’ve seen a physical format-device combo go out of manufacture before — wax cylinders, 8-tracks. But can you think of any consumer-purchased medium that actually becomes unusable while there are players that still work? Ouch. “Valued Google user,” my @ss.

Not a great way to build consumer confidence, guys. Thanks to you, I’ve got to tar some non-sinners with a big brush: Everybody, take a deep breath and go out and burn MP3 CDs of your purchased music.

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