Urge/Rhapsody Mash-Up August 21, 2007Posted by David Card in Media.
The Journal rumors that MTV Networks’ Urge music service is going to combine forces with industry leader RealNetworks’ Rhapsody operation. And Verizon Wireless has a role.
The Journal thinks this would give Urge a broader reach, but wasn’t it the media company that was supposed to bring the audience? That said, Rhapsody is still the leader in the $200M on-demand digital music business (with Napster close behind), and Urge, while a great service, was originally betting on Microsoft technology (and marketing spend) — and had little to show for it.
But in theory, the pair makes for a good combination of programmers.