One Thing You Need to Know About Millennials September 26, 2007Posted by David Card in Uncategorized.
I’ll be at the Millennials conference tomorrow morning, on a panel with MTV Networks and Alloy. We’ll each be sharing Five Things you need to know about millennials. I don’t want to tip anybody’s hand — and I’ll probably blog some tidbits tomorrow — but one of my Five is about influencers. Jupiter surveys show that teen influencers tend to work cross-category in contrast to grown-ups, who are specialists. That is, a single teen influencer will carry clout among friends and family on a variety of things: music, fashion, games, etc., while adults, even 18 to 24 year-olds, are more likely to to affect only one. See you there.