What Ever Happened to Podcasts? November 26, 2007Posted by David Card in Media.
What, no podcasts? Link to Jupiter report on ad opportunities in podcasting, such as they are.
- Twenty-six percent of advertisers plan to create a podcast in the coming year, and 17 percent of advertisers plan to place advertising in a podcast. However, only 13 percent of online users have downloaded or listened a podcast, and while they’re a valuable audience, they have complex reactions to advertising, requiring careful campaign planning and management.