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What Ever Happened to Podcasts? November 26, 2007

Posted by David Card in Media.


Doonesbury link.

What, no podcasts? Link to Jupiter report on ad opportunities in podcasting, such as they are.

    Twenty-six percent of advertisers plan to create a podcast in the coming year, and 17 percent of advertisers plan to place advertising in a podcast. However, only 13 percent of online users have downloaded or listened a podcast, and while they’re a valuable audience, they have complex reactions to advertising, requiring careful campaign planning and management.
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