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More Macrovision TV Guide December 7, 2007

Posted by David Card in Media.

In a response to a question on the merger concall, Macrovision’s CEO made an observation about the PC’s role in home entertainment. He said there are several roles the PC plays:
– Screen you consume content on
– Mass storage
– Access to the Internet
– User interface

…and that all of them are better optimized on specialized devices. Hence lots of opportunities for specialized middleware as well as integration platforms.

I don’t disagree at all. I do think the IPG is potentially a huge discovery vehicle. I just don’t think it will hold an audience’s attention as long as real content and entertainment does.

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