The End of Syndication Fees? December 10, 2007Posted by David Card in Media.
Reuters replaces Bloomberg as the business news source for the Int’l Herald Tribune, but here’s the interesting twist:
- The Paris-based newspaper will share revenue with Reuters from advertising that appears adjacent to the articles in its print and Web editions instead of paying Reuters a subscription fee to run its news, which is the typical arrangement for newspapers and wires services.
I’ve been wondering for years when the Internet content value chain would “mature” and resemble traditional media, where audience aggregators pay syndication fees to content creators, instead of sharing revenues, ad inventory, or traffic. Looks like progress is going the other way.