Would You Believe, Journalism Is King? December 21, 2007Posted by David Card in Media.
ESPN remains the very definition of a modern multi-media company. Good, if perhaps slightly too trusting, profile in the Journal on how ESPN is bulking up on exclusive journalism content by poaching good writers and by tightly integrating Big Story coverage across channels, rather than reality shows and original drama. Imagine that.
UPDATED: Slate’s Jack Shafer points out that ESPN has been poaching writers for years.