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Why I Love Advertising, Part XIII February 1, 2008

Posted by David Card in Media.
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In an amusing and still informative Journal article about Frito-Lay’s “risky youth strategy” for Doritos, we get this:

    “Doritos is about breaking the rules,” says Ann Mukherjee, a vice president of marketing for Frito-Lay.

But the piece ends with this:

    …Ms. Mukherjee, a Kolkata native, wasn’t going to let the provocative hip-hop flavor of the video offend viewers used to more modest Indian dances. She quickly vetoed the tight black shorts on one svelte dancer. “What you don’t want is any backlash from any community,” she said. “You don’t want anyone saying Doritos crossed the line.”

An excuse to link to a Jupiter globalization report.

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