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Why Rupert Might Avoid Yahoo, or AOL February 5, 2008

Posted by David Card in Media.

Connecting some dots between the juxtaposition of three stories in the Journal today. MySpace is playing “catch-up” to Facebook by building out services that support widgets. Yet Fox Interactive Media, the bulk of which is Myspace and IGN, had $233 million in 2Q revenues, up 87%, while Facebook tallied $150 million for all of 2007. Meanwhile, Fox “generated $250 million in gross revenues” from Super Bowl Sunday.

Would you rather have a mass-reach, advertiser-friendly entertainment vehicle, or a communications-focused social network? Not that either is a bad thing. Nor is having a fixable general-purpose portal.

News Corp. earnings
MySpace services
Social Marketing story

UPDATED: Paid Content has the best coverage of News Corp.’s earnings call for digital details

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