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Keeping Score: 1Q08 Online Ad Growth April 25, 2008

Posted by David Card in Uncategorized.

Microsoft/MSN showed solid online advertising growth, growing 39% in Q1 worldwide to $619 million. If you subtract aQuantive’s ad revenue of $47 million, it still grew 29%. MSN, however, suffered over $200 million in losses.

So, if you’re keeping score, and my calculations are correct, worldwide online ad sales growth for Q1 is looking like this:

Google (ex-TAC) &nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp$3.75 billion, up 45%
Yahoo (ex-TAC) &nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp$1.1 billion, up 13%
Microsoft (minimal TAC included) &nbsp&nbsp&nbsp$619 million, up 39%

AOL still to come.

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