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You Only Hurt the Ones You Love, Part XIII April 29, 2008

Posted by David Card in Media.
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What’s wrong with this sentence?

The marketing hoax is an attempt by the South Korean electronics company to overcome the commoditization of the television business.

Perhaps this is an attempt at irony; surely it’s not an accurate description of LG’s marketing strategy. LG is trying to combat TV price declines via design — in this case, color. And promoting the idea via gimmicky marketing events, which to judge by the story, were largely successful.

If this is what happens when Murdoch takes over and threatens to fire a lot of editors, then I’m not impressed. C’mon guys, you’re still my favorite newspaper.

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