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What Happens if a Story Breaks, but Nobody PRs It? May 14, 2008

Posted by David Card in Media.
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YouTube’s announcement of rudimentary buzz-targeting — that is, placing its ad overlays on videos as they become popular — strikes me as at least the most important tech news that broke yesterday. I mean, c’mon, Carl Icahn? Craigslist lawsuits? Yet, most of the tech blogs, and all of MSM have nothing on it as of this morning.

Cnet re-wrote the press release early
Alleyinsider had some actual analysis, and had it early
Mediapost has a decent story, you know, with people they actually called up, today

Gosh, I guess the old PR roadshow trick — which Google disdains — still sets the news agenda. Whoulda thunk?

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