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Some More Thoughts on Microsoft’s Cashback Search May 21, 2008

Posted by David Card in Media.
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…courtesy Jupiter search lead analyst Evan Andrews:

– Cluttered results pages are generally unsuccessful, and the user experience fairly involved, requiring substantial cashback discounts to entice
– Microsoft risks alienating the affiliate marketing crowd not to mention it will require many marketers to manage an entirely new channel, and the question remains: is the traffic to be gained worth the headache?
– This service requires marketers to not only align brand and shopping experiences but also share consumer data or require consumers to trust their data to Microsoft as well as to the merchant. And how much data do the marketers get back from Microsoft?
– There may be marketer confusion over who manages the program and what budget it taps: paid listings, SEO, or affiliate marketing

Earlier, I talked a bit about what the program might mean for marketers.

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