Some More Thoughts on Microsoft’s Cashback Search May 21, 2008Posted by David Card in Media.
…courtesy Jupiter search lead analyst Evan Andrews:
– Cluttered results pages are generally unsuccessful, and the user experience fairly involved, requiring substantial cashback discounts to entice
– Microsoft risks alienating the affiliate marketing crowd – not to mention it will require many marketers to manage an entirely new channel, and the question remains: is the traffic to be gained worth the headache?
– This service requires marketers to not only align brand and shopping experiences but also share consumer data – or require consumers to trust their data to Microsoft as well as to the merchant. And how much data do the marketers get back from Microsoft?
– There may be marketer confusion over who manages the program and what budget it taps: paid listings, SEO, or affiliate marketing
Earlier, I talked a bit about what the program might mean for marketers.