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Spoken Like a True Media Mogul June 5, 2008

Posted by David Card in Media.

Why Microsoft ceo Steve Ballmer wants to dominate online advertising:

“…I have to admit that I’m annoyed by the four 20 seconds [of ads], but not annoyed enough to pay a buck . . . I think at the end of the day most people say, “Heck, if I can get something that’s pretty good that’s ad-funded and the ads don’t kill me, I’ll take that over the thing I gotta pay for.”

Quote lifted from an interview in the Washington Post.

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