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Can TiVo Save TeeVee? July 1, 2008

Posted by David Card in Media.

TiVo as the savior of the television business, rather than the scourge? (Of advertising, that is, see Figure 2) You know, I almost buy it. Sourced from Alley Insider.

We have an updated DVR forecast for clients (25% US household penetration going to 38% in five years – in line with what we said last year) but the report isn’t published yet.

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