Getty and Flickr: Sounds Good; Details Sketchy July 9, 2008Posted by David Card in Media.
Flickr and Getty Images are definitely two great brands that should go great together, but it was pretty difficult getting any details out of the two when they briefed me the other day. Under the arrangement — money does change hands but no one’s talking — Getty editors will pore over Flickr photos to fill out a collection of stock images they think will number in the “tens of thousands in a reasonable amount of time” with a bias towards “authenticity” and underserved regions. Getty will do individual deals with the would-be pros by contacting them via Yahoo communications.
The two talked about tools beyond Flickr tagging to help the editors find the good stuff, but wouldn’t reveal any secret formulae. Getty claims its editors process 7,000 to 10,000 images a day already, but aren’t those submitted with pretty strict guidelines and metadata? In any event, Getty isn’t planning on hiring any extra staff to handle the newbies, nor re-writing its contracts.
So snap away, Flickrs, you could be a star.