Not *That* Big a Fan…. July 22, 2008Posted by David Card in Media.
I’d say over the years Jupiter has been as bullish as anybody on subscription-based on-demand music services, but we’re still pretty conservative in our forecasts ($235M in 07 going to, um, maybe $600M in 2012) and analysis, and we may be even more so this year as the number of players shrinks. Don’t get me wrong. Rhapsody, Napster, and Zune Pass are great products. For niche audiences, at least as they’re priced today. Advertising likely will have to play a much bigger role for them to reach broader audiences.
And we’ve never been believers that all music will be consumed via subscription-based jukeboxes in the sky. Does anybody say that anymore?