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File Next to Easter Bunny, Tooth Fairy, Santa Claus October 7, 2008

Posted by David Card in Media.

And if you wish real hard, it’ll come true.

Taylor Nelson’s steady income should make WPP less vulnerable to a downturn in ad spending if the U.S. and other big economies enter a recession, analysts say. Many research products, such as television ratings and retail market-share data, typically continue selling well even when advertising demand slackens. In addition, the research industry is growing fast in the developing world, and global companies often prefer to use a single research firm in hopes of getting comparable data on a range of countries.

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