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Cheapest Music Marketing Tie-In Ever! November 20, 2008

Posted by David Card in Media.

PR folks at Dr Pepper swear this gimmick has nothing to do with Guns n’ Roses, Axl Rose, Irving Azoff, Front Line Management, or Universal Music/Geffen Records.

The 17-years-in-the-making album drops on November 23 — probably — as a Best Buy exclusive, and Dr Pepper has 23 flavors. (Not counting prune.) You can hear “Chinese Democracy” early at MySpace.


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